A quiet, gallery-grade storefront for full-colour sublimation merch. Restraint over noise — let the product, the print and the white space do the talking.
DirectionEditorial · boutique
FeelingConsidered, premium, calm
ReferenceNowstalgia-style collections
The white space
Crafted, not loud
The local merch scene splits in two — and nobody owns the calm, design-led middle. That gap is the brand.
Pop-merch crowd
Fun but rough
Nowstalgia, T-Shirt Terrorist, Bitchin' Tees — bold and irreverent, weak on polish.
The big player
Clean but corporate
Brandability — slick and trusted, but sterile and personality-free.
Sublime Merch
Design-led & warm
Boutique craft with quiet confidence — the merch studio that feels like a considered brand.
Colour
A restrained palette
Paper, ink and stone do the work; clay and forest are the only accents, used sparingly. Colour earns its place.
Ink
#1A1815
Text, fine rules, primary surfaces.
Clay
#B4633A
The single warm accent — links, hovers, key words.
Forest
#2E4034
Deep secondary for panels and contrast blocks.
Stone
#E5E0D6
Image beds, soft fills, dividers.
Paper
#FBFAF7
The canvas — generous and bright.
Slate Grey
#6F6A63
Secondary text, captions, metadata.
Type
High-contrast serif, neutral sans
An elegant display serif for headlines and a clean, modern grotesque for everything functional. Editorial pairing, zero clutter.