Sublime Merch Co. · Website design direction
Five mood boards, five different design personalities — all built on the same brand and the same structure so they're easy to compare. Open each one, see how the colour, type and components feel, and tell us which direction the new store should take.
Risograph zine energy meets a well-loved paperback — playful, design-led, a little lo-fi and bookish.
Clean, premium and calm. Lots of white space, elegant serif headlines and Nowstalgia-style collection grids.
Loud nostalgia — big blocky type, comic halftones and saturated pop colour for merch that grabs you off the shelf.
Earthy and handmade — terracotta and olive tones, paper textures and a human, made-with-care touch.
High-contrast and modern — deep dark surfaces, electric accents and crisp type, presented like a premium tech product.